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Welcome to the Children's Food and Beverage Advertising Initiative.
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The Initiative is a voluntary self-regulation program comprising many of the nation's largest food and beverage companies. The Initiative is designed to shift the mix of foods advertised to children under 12 to encourage healthier dietary choices and healthy lifestyles.
Highlights:
Comment to USDA on Proposed Rule on Competitive Foods
CFBAI 2011 Progress Report (Dec. 2012)
Nutrition Standards Table (Dec. 2012)
CFBAI Product List (Mar. 2013)
CFBAI 2012 Cereals Snapshot (Oct. 2012)
2012 Snapshot of Advertising on Children’s Programming (June 2012)
CFBAI Whole Grains Fact Sheet (May 2012)
CFBAI Category Specific Uniform Nutrition Criteria (July 2011)
Current participants' pledges:
